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Pengaruh Kualitas Produk Terhadap Loyalitas Konsumen Melalui Kepuasan Konsumen pada Bagoes Cafe Kota Padang

Year: 2025

Type: article

Abstract: Competition in the increasingly fierce culinary industry encourages business people to increase competitive advantage. Therefore, this study aims to determine the effect of product quality on consumer loyalty, to determine the effect of product quality on consumer satisfaction, to determine the effect of consumer satisfaction on consumer loyalty, and to determine the effect of product quality on consumer loyalty through consumer satisfaction at Bagoes Cafe Padang City. This research uses quantitative research methods. The sampling technique used was Accidental Sampling with a sample size of 94 people. The results of this study indicate that product quality has a significant effect directly on consumer loyalty, product quality has a significant effect directly on consumer satisfaction, consumer satisfaction has a significant effect directly on consumer loyalty, and product quality has a significant effect indirectly on consumer loyalty through consumer satisfaction.

Source: Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis

DOI: 10.55606/jupsim.v4i2.4153

Authors: Fadila Fajriana, Endang Sutrisna

Institution: Riau University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4411440940

FWCI:

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