Work

Scent, self-identity and symbolic ownership: exploring generation Z’s engagement with niche fragrances in China

Year: 2025

Type: article

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/yc-03-2025-2462

Authors: Zhihao Liu, Lijia Xu, Yicong Huang

Institutions: City University of Macau, Macau University of Science and Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411498520

FWCI: 5.428

Cites: 54

Cited by: 3

Related to: 10