Work

Segmenting and Predicting Consumer behavior in cosmetic industry: A Machine learning approach using Latent class and Random Forest techniques

Year: 2025

Type: conference-paper

Study design: Observational Study

Source: International Conference on Recent Advances in Electrical, Electronics, Ubiquitous Communication, and Computational Intelligence (RAEEUCCI)

DOI: 10.1109/raeeucci63961.2025.11048234

Authors: Swapna S Nair, Komathi C, Sandhya Ravisankar, Akanksha Khanna, Deepika Gaur

Institution: Symbiosis International University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411726281

FWCI:

Cites: 9

Cited by:

Related to: 10