Work

The Influence of Product Quality and Instagram Social Media on Purchase Decision Through Brand Awareness at Galeri Dua Sinar Coffee Shop

Year: 2025

Type: article

Study design: Observational Study

Source: Halu Oleo Management and Business Journal

DOI: 10.55598/hmbj.v2i1.22

Authors: Cahya Wirdayanti Haruna, Patwayati, Isalman, Sri Wiyati Mahrani, Nurul Ittaqullah, Conny

Institution: Universitas Halu Oleo

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411895947

FWCI: 1.841

Cites:

Cited by: 1

Related to: 10