Year: 2024
Type: article
Study design: Observational Study
Abstract: This project aims to find out how the consumer prefers preserved foods and their perception of that.This project is also meant to identify the factors influencing the consumer perception towards preserved food products and how they are aware of those food products.A total sample of 150 is taken from the consumer.Through Structured Questionnaire and Google Forms, data have been collected.The customers have been enquired about their demographic profile, why they prefer this, and their level of consumption, taste and quality.For the purpose of analysis, statistical tools and techniques like frequency, weighted average, and regression were used.
Author: S. Suganya, B. Haribalakrishnan, R. Manju
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4411970865