Work

The Incidence of Commercial Types Broadcast in Prime Time: 1976-1986

Year: 1989

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1989.12467701

Authors: Douglas M. Stayman, David A. Aaker, Donald E. Bruzzone

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412108935

FWCI: 1.403

Cites: 12

Cited by: 8

Related to: 10