Work

Viewer Perceptions of Prime-Time Television Advertising

Year: 1981

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1981.12468150

Authors: David A. Aaker, Donald E. Bruzzone

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412427644

FWCI: 6.062

Cites: 5

Cited by: 56

Related to: 10