Work

A Study on Chinese Consumers’ Purchase Intention of Medicinal Cuisine - “Traditional Chinese Medicine” Perspective vs. “Dietary Cuisine” Perspective -

Year: 2025

Type: article

Study design: Observational Study

Source: THE JOURNAL OF ASIAN STUDIES

DOI: 10.21740/jas.2025.5.31.2.545

Authors: Ze Fu, Sang Soo Park, Yin Li

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4412467186

FWCI:

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