Work

The Effect of Using Digital Platforms on Purchase Intention (case Study at Minimarket 31 in Pasuruhan Lor Village, Kudus)

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: Proceeding of International Students Conference of Economics and Business Excellence

DOI: 10.33830/iscebe.v1i1.4384

Authors: Meiliana Surya Ardiani, Ghaffar

Institution: Indonesia Open University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412776294

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