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Determining Purchase Decisions: Analysis of Green Marketing and Digital Marketing (Marketing Management Literature Review)

Year: 2024

Type: article

Abstract: The purpose of writing this Literature Review Paper is to determine the influence of green marketing and digital marketing variables on purchasing decisions. Using qualitative methods and Library Research. The research results show that green marketing influences purchasing decisions, digital marketing influences purchasing decisions, green marketing and digital marketing together influence purchasing decisions.

Source: Siber Nusantara of Economic and Finance Review

DOI: 10.38035/snefr.v1i1.272

Authors: M. Rizky Mahaputra, Farhan Saputra, Raihan Saputra

Institutions: Mercu Buana University, Universitas Bhayangkara Jakarta Raya

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4412960282

FWCI:

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