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Determination of Purchasing Decisions through Purchase Interest: Analysis of Somethinc Skincare Product Quality

Year: 2024

Type: article

Abstract: This article discusses the influence of Product Quality through Purchase Decisions on Purchase Intention. This research is a quantitative research where the objects used are Generation Z in Bekasi City. The number of samples used in this study was 200 respondents. The design used is hypothesis testing using the structural equitation model (SEM) method - SmartPLS 4.0. Based on the conceptual framework created, it can be concluded that the hypothesis is that product quality has an effect on purchase interest and purchase decisions.

Source: Siber Nusantara of Community Service Review

DOI: 10.38035/sncsr.v1i1.278

Author: Siska Aprelyani

Institution: Universitas Bhayangkara Jakarta Raya

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4412976209

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