Work

Pengaruh Lokasi, Potongan Harga Word of Mouth Terhadap Keputusan Embelian Di Toko Roti Budi Asih Jumapolo Karangayar

Year: 2025

Type: article

Abstract: This study aims to provide empirical evidence of the Influence of Location, Discounts, and Word Of Mouth on Purchasing Decisions. The population in this study were consumers of Budi Asih Bakery. The sample in this study was 40 people selected using the purposive sampling method, the study used primary data sources and secondary data sources, the data collection method used was the questionnaire method, the data that had been obtained was processed using SPSS. The results showed that the Location variable did not have a partial effect on purchasing decisions at Budi Asih Bakery, the Price Discount variable had a partial effect on Purchasing Decisions at Budi Asih Bakery, the Word Of Mouth variable had a significant effect on Purchasing Decisions at Budi Asih Bakery. The three variables Location, Discounts, Word Of Mouth Influence simultaneously on Purchasing Decisions.

Source: HUMANIS Jurnal Ilmu-Ilmu Sosial dan Humaniora

DOI: 10.52166/humanis.v17i2.9312

Authors: Pacundania Sinta Dewi Anggraeni, Indah Handaruwati, Lyna Lyna

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4413035020

FWCI:

Cites:

Cited by:

Related to: 10