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The Influence of Social Media and Lifestyle on the Consumer Behavior of Students at SMA Negeri 54 Jakarta

Year: 2025

Type: article

Abstract: This study investigates how students' social media use and lifestyle influence their consumer behavior. A total of 234 students from SMA Negeri 54 Jakarta participated in this quantitative research. Data were collected using a questionnaire and analyzed using Structural Equation Modeling (SEM) with SmartPLS. The results showed that social media significantly influences lifestyle with a path coefficient of 0.791, and lifestyle influences consumer behavior with a path coefficient of 0.550. In addition, social media also influences consumer behavior directly with a path coefficient of 0.210, as well as indirectly through lifestyle as a mediating variable with a path coefficient of 0.435. These findings confirm that the use of social media and lifestyle have a significant contribution in shaping students' consumer behavior.

Source: International Journal of Applied Research and Sustainable Sciences

DOI: 10.59890/ijarss.v3i7.81

Authors: Dzulviranti Amalia Nurfauziah, Agus Wibowo, Ari Saptono

Institution: State University of Jakarta

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4413052787

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