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A machine learning decision tree model to predict consumer purchase behaviour: a microeconomic view from online social platforms in Iran

Year: 2025

Type: article

Source: International Journal of Business and Globalisation

DOI: 10.1504/ijbg.2025.147956

Authors: Pejman Ebrahimi, Mohammad Naeim Hassani, Seyed Mohammad Khansari, Aidin Salamzadeh, Maria Fekete Farkas

Institutions: Magyar Agrár- és Élettudományi Egyetem, University of Tehran

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413167221

FWCI: 1.841

Cites:

Cited by: 1

Related to: 10