A Study on the Purchase Decision Factors and Willingness to Pay Premium Prices for Wedding Makeup Services Based on the Brand Value of Beauty Salons in Korea
Year: 2025
Type: article
Study design: Observational Study
Source: Journal of Business Convergence
Authors: Jin Ah Baek, Sae Young Shin
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4413180862