Impact of Pet Attachment Levels on the Determinants of Purchase Intentions Among Pet Owners in Ho Chi Minh City
Year: 2025
Type: article
Study design: Observational Study
Abstract: This research investigates the influence of Pet Attachment Level (PAL) on the diverse preferences of pet owners in in Ho Chi Minh City, Vietnam. By combining qualitative and quantitative methodologies, the study analyzes how PAL impacts preferences for product attributes, including Quality, Price, Design, Reputation, and Sales Environment, and how these aspects relate to Customer Satisfaction (CS) and Purchase Intention (PI). The data acquired from 292 pet owners was analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM), finding significant connections between PAL, CS, and PI. The findings highlight the importance of high-quality products, competitive pricing, and appealing retail locations in meeting the emotional and practical needs of pet owners.
Source: RA Journal Of Applied Research
Institution: Vietnam National University Ho Chi Minh City
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4413197532