Work

Pengaruh Kualitas Produk, Lifestyle Dan Digitalisasi Terhadap Keputusan Pembelian Produk Skincare Pada Marketplace Shopee Di Jakarta

Year: 2025

Type: article

Abstract: The millennial generation in Indonesia today is not only keeping up-to-date with technology, but also with fashion and skincare products. Besides gadgets and fashion, skincare is one of the most sought-after products by the younger generation. This is because it is relatively easy to find and obtain affordable, high-quality skincare products on marketplaces and e-commerce platforms like Shopee. The purpose of this study is to examine and analyze the influence of product quality, lifestyle, and digitalization on purchasing decisions. The research method used was a quantitative approach with accidental sampling, and a sample size of 150 respondents. The results indicate that the variables of product quality, lifestyle, and digitalization have a positive and significant influence on consumer purchasing decisions, both simultaneously and partially.

Source: JURNAL LENTERA BISNIS

DOI: 10.34127/jrlab.v14i2.1710

Authors: Arif Rahman, Fajri Ariandi, Roynaldi Arista, Dani Chandra Utama, Warsono Warsono

Institution: Universitas Bina Sarana Informatika

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4413224586

FWCI:

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