The Effect Of Product Quality, Price And Promotion On Customer Satisfaction Of Honda Scoopy Motorcycles With Purchase Decisions As Intervening Variables At Honda Mina SPN Dealership, Ranah Batahan District
Year: 2025
Type: article
Abstract: The results of this research are There is a significant influence of product quality on the decision to purchase a Honda Scoopy motorbike at the Mina Spn Motor Dealer. There is a significant influence of price on the decision to purchase a Honda Scoopy motorbike at the Mina Spn Motor Dealer. There is a significant influence of promotion on the decision to purchase a Honda Scoopy motorbike at the Mina Spn Motor Dealer. There is a significant influence of product quality on customer satisfaction for Honda Scoopy motorbikes at the Mina Spn Motor Dealer. There is a significant influence of price on customer satisfaction for Honda Scoopy motorbikes at the Mina Spn Motor Dealer. There is a significant influence of promotion on customer satisfaction for Honda Scoopy motorbikes at the Mina Spn Motor Dealer. There is an insignificant influence on purchasing decisions on customer satisfaction for Honda Scoopy motorbikes at the Mina Spn Motor Dealer. There is an insignificant influence of product quality on customer satisfaction through the decision to purchase a Honda Scoopy motorbike at the Mina Spn Motor Dealer. There is an insignificant influence of price on customer satisfaction through the decision to purchase a Honda Scoopy motorbike at the Mina Spn Motor Dealer. There is an insignificant effect of promotion on customer satisfaction through the decision to purchase a Honda Scoopy motorbike at the Mina Spn Motor Dealer
Authors: Septriana Sari, M. Hamid, Romia Romia
Institution: Riau University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4413240884