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An Analysis of Consumer Preferences on Online Food Delivery Service among Households in Calamba City

Year: 2025

Type: article

Abstract: This study examines consumer preferences regarding online food Delivery services among households in Calamba City. The study identified key factors influencing consumer choices, such as convenience, cost, menu variety, and service quality, to provide insights into consumer behavior in the rapidly growing online food delivery market. Data was collected through surveys and interviews with local households. The findings highlight the importance of timely delivery, user-friendly platforms, and promotional offers in shaping consumer decisions. Moreover, the results provide valuable recommendations for businesses to enhance customer satisfaction and competitiveness.

Source: International Journal For Multidisciplinary Research

DOI: 10.36948/ijfmr.2025.v07i04.42175

Authors: Romel Brian Florendo, Ian Xavier Anonuevo, Raydel Albert Gonzaga, Emelyn Aribon

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4413380236

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