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Traveloka.com's e-Commerce Service Quality toward Consumer Satisfaction (Case Study: Students at Batanghari University)

Year: 2025

Type: article

Abstract: The phenomenon of the development of the tourism sector is claimed to be one of the Strategic Pillars capable of driving the national economy. On the other hand, technological developments in the digital era have given birth to and triggered the development of e-commerce in the tourism sector with the Traveloka.com platform as the champion. Therefore, the purpose of this study is to see how the Quality of Traveloka.com's e-Commerce Services affects User (Consumer) Satisfaction by involving 98 students from Batanghari University (UNBARI) Jambi as respondents. The Combined Research Method was used with Regression analysis tools. The results show that the Quality of Traveloka.com's e-Commerce Services has a positive and significant effect on User Satisfaction. Traveloka.com's e-Commerce Management is expected to improve the performance of the main system, other support systems, and ensure its best performance runs continuously

Source: Dinasti International Journal of Management Science

DOI: 10.38035/dijms.v6i6.5515

Authors: Anaseputri Jamira, Denny Asmas, Muhammad Amali

Institution: Universitas Batanghari

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W4413818353

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