Year: 2025
Type: article
Abstract: The rise of online retail has transformed consumer shopping habits, owing to the interplay of convenience, trust, and changing preferences. This study investigates customers' online shopping behaviour in various locations in Andhra Pradesh, focusing on crucial aspects such as security and trust, the impact of social contact and leisure activities, and the importance of website usability in influencing purchasing decisions.
Source: Cuestiones de Fisioterapia
DOI: 10.48047/4y9kry28
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4413856461