The Influence of Online Customer Reviews and Online Customer Ratings on Transaction Decisions on the Grab Application in Surabaya
Year: 2025
Type: article
Study design: Observational Study
Abstract: This study aims to examine the influence of online customer review and online customer rating variables on the decision to make transactions on the Grab application in Surabaya. This study uses a quantitative approach with a survey methodoinvolving 100 respondents selected through purposive sampling technique. The research instrument is a Likert scale questionnaire, which is analyzed using Partial Least Square (PLS) with SmartPLS software. The results show that both online customer reviews and online customer ratings positively and significantly influence the decision to make transactions on the Grab application. These findings highlight the importance of credible customer reviews and informative ratings in shaping consumer decisions.
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4413914759