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The Problem of Information Overload Among Consumers on E-Commerce Platforms Under Marxist Consumption Theory

Year: 2025

Type: article

Abstract: This article presents an analysis that is based on the perspective of Marxist consumption theory. The exponential growth of e-commerce has heightened the problem of information overload, whereby consumers face excessive and complex information in the form of product listings, descriptions, and reviews. This overload frequently leads to hesitation, decision delays, and decreased satisfaction. Existing models often treat overload as either a cognitive or an emotional issue and thus fails to account for their combined impact. To address this gap, the authors propose the Multilayered Information Overload and Consumer Decision Behavior Model (MIO-CD), which is based on Marxist consumption theory. This research offers a scalable, evidence-based framework for understanding consumer decisions and provides actionable insights for optimizing digital commerce experiences.

Source: Journal of Organizational and End User Computing

DOI: 10.4018/joeuc.388179

Authors: Lening Qiu, Zixuan Lin, Chi Zhang, Bo Gao

Institutions: China University of Petroleum, East China, UNSW Sydney, National University of Malaysia, Communication University of China

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4413975636

FWCI: 3.681

Cites: 32

Cited by: 2

Related to: 10