Work

The impact of information flow advertising on consumer willingness to pay for knowledge

Year: 2025

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-04-2025-0631

Authors: Jiemei Zhang, Liu Yang, Bei Lyu, Zhaoran Song

Institutions: Henan University, Henan Polytechnic University, Huaibei Normal University, Panyapiwat Institute of Management, Henan Finance University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Ministry of Education of the People's Republic of China, National Social Science Fund of China

OpenAlex ID: W4413994157

FWCI:

Cites: 20

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Related to: 10