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Pengaruh Personal Branding Terhadap Keputusan dan Kepuasan Klien Dalam Menggunakan Jasa Ilustrasi pada Haildi Studio

Year: 2025

Type: article

Abstract: This study aims to determine the influence of personal branding on client decisions and satisfaction when using Haildi Studio's illustration services. The authors used quantitative research and survey methods. A total of 142 clients were sampled using probability techniques. The results are as follows: 1) Haildi Studio's personal branding has been shown to have a positive and significant influence on client decisions when selecting Live2D illustration and rigging services; 2) Haildi Studio's personal branding has been shown to have a positive and significant influence on client satisfaction when selecting Live2D illustration and rigging services; and 3) Haildi Studio's personal branding has been shown to have a positive and significant influence on both client decisions and satisfaction when selecting Live2D illustration and rigging services.

Source: CENDEKIA Jurnal Penelitian dan Pengkajian Ilmiah

DOI: 10.62335/cendekia.v2i9.1804

Authors: Isabela Oktavia Nurjanah, Agnesia Natania Lumiu

Institution: International Women University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4414314034

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