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Promoting Sales in E-commerce Live Streaming: How Streamer Credibility, Attractiveness, and Time Pressure Drive Purchase Decisions

Year: 2025

Type: article

Source: International Journal of Research and Innovation in Social Science

DOI: 10.47772/ijriss.2025.908000584

Authors: Pan Meizhen, Lim Ming-Fook, Li Xiaoqing, Brahim Chekima

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414387149

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