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A Comprehensive Review of Buy Now Pay Later (BNPL) Influence Factors on Young Consumer Spending Behaviour in E-Commerce Platform

Year: 2025

Type: article

Source: International Journal of Research and Innovation in Social Science

DOI: 10.47772/ijriss.2025.914mg00145

Authors: N.K. Hisham, N. F. Razali, N. A. Abdul Aziz, N. E. S. Mohd Jamel, N. Z. Abd Aziz, N. S. Ahmad

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414398776

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