Work

Factors Influencing E-Commerce Skincare Purchase Decisions Through Consumer Behavior Models

Year: 2025

Type: conference-paper

DOI: 10.1109/iccit65724.2025.11167313

Authors: Antonius Felix, Devi Yurisca Bernanda, Agung Stefanus Kembau, Reynard Justino Nehemia Makarawung, Julius Sutrisno, Bill Berliano

Institution: University of Bunda Mulia

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414459240

FWCI: 3.892

Cites: 34

Cited by: 1

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