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A Quantitative Analysis of Consumer Decision Factors for Generation Z in E-Commerce

Year: 2025

Type: conference-paper

Study design: Observational Study

DOI: 10.1109/iccit65724.2025.11167304

Authors: Lukmansyah Rifai Amirudin, Rini Setiawati

Institution: Binus University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414459272

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Cites: 49

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