Work

Factors Influencing Shopping Cart Abandonment Among Gen Z in Indonesian E-Commerce

Year: 2025

Type: conference-paper

Study design: Observational Study

DOI: 10.1109/iccit65724.2025.11167497

Authors: Muhammad Axel, Annetta Gunawan, Archa Erica

Institutions: Binus University, New York University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414463836

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