Work

The Moderating Role of Big Data Attitudes in Gen Z TikTok Live Shopping Decisions

Year: 2025

Type: conference-paper

Study design: Observational Study

DOI: 10.1109/iccit65724.2025.11166724

Authors: Velly Anatasia, Tannia, Sophia Reni Susilo, Alexander Robert, Rudi Hartono, Irene Christy

Institution: University of Bunda Mulia

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: UBM

OpenAlex ID: W4414464105

FWCI:

Cites: 38

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