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How consumer knowledge intervene in the buying intention: a comparative analysis between in-store and online-store

Year: 2025

Type: article

Source: International Journal of Applied Systemic Studies

DOI: 10.1504/ijass.2025.10073670

Author: Baoying Chen

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414472935

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