Year: 2025
Type: article
Study design: Observational Study
Abstract: The Turkish furniture industry makes a significant contribution to the national economy through its potential for employment and exports, exhibiting a dynamic structure influenced by various factors. These factors influence consumer purchasing decisions, manufacturer strategies, and the industry's overall economic performance. This study aims to identify the key determinants of furniture sales in Türkiye. A survey was conducted with 532 consumers, and the responses were analysed using quantitative methods. The results indicate that perceptions of visual appeal and functionality are the primary purchasing criteria across all groups, while environmental concerns and promotional factors are relatively less influential. Demographic analysis revealed notable differences based on gender, age, income, and employment status. The findings suggest that marketing and design strategies in the furniture industry should be tailored to the characteristics of the target audience.
Authors: Seda Ölçer Baradayı, Gülşah Sedefoğlu
Institution: Istanbul Commerce University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4414501037