The Effect Of E-Service Quality on Purchase Decisions with Consumer Trust as a Mediating Variable
Year: 2024
Type: article
Study design: Observational Study
Abstract: This research was conducted on Grosir Asemka consumers who made purchases through the Shopee marketplace, with the aim of the study to determine: the effect of e-service quality on purchasing decisions, es-service quality on consumer trust, consumer trust in purchasing decisions and e-service quality on purchasing decisions through consumer trust. This research uses the SPSS 25 for Windows Program tool, and uses 125 respondents. The results of this study are as follows: e-service quality has a positive and significant effect on purchasing decisions, e-service quality has a positive and significant effect on consumer trust, consumer trust has a positive and significant effect on purchasing decisions, and consumer trust has a mediating role in the relationship between e-service quality and purchasing decisions.
Authors: Safira Nur Aini, Ratih Juliati, Viajeng Purnama Putri
Institution: Universitas Muhammadiyah Malang
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4414516762
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