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Consumer attitude and purchase intentions towards pharmaceutical products for self-medication

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Pharmaceutical and Healthcare Marketing

DOI: 10.1108/ijphm-05-2025-0065

Authors: Nahid Ansari, Abhishek Dadhich, Puneeta Ajmera

Institution: Delhi Pharmaceutical Science and Research University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4414649783

FWCI:

Cites: 90

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