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An exploratory study of various factors influencing customer behaviour towards apparel e-commerce in Pakistan

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Business Forecasting and Marketing Intelligence

DOI: 10.1504/ijbfmi.2025.148880

Authors: Muhammad Umer Chaudhry, Syed Shoaib Nazir

Institution: Forman Christian College

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414701576

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