Work

Unpacking generation Z consumers' resistance to sustainable luxury products: an integrated approach using PLS-SEM and machine learning

Year: 2025

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-03-2025-0482

Author: Wenjie Qian

Institutions: Northeastern University, Northeastern University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415015471

FWCI: 3.682

Cites: 64

Cited by: 2

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