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The Impact of Museum Cultural Product Consumption Value on Purchase Intention : Based on the Decomposed Theory of Planned Behavior Model

Year: 2025

Type: article

Study design: Observational Study

Source: The Jounal of Cultural Exchange

DOI: 10.30974/kaice.2025.14.5.17

Authors: 동명대학교 디자인학과 대학원생, Ling Yu, Won Jun Chung

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415212005

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