Work

Customers’ engagement with virtual influencers: the roles of parasocial relationship, emotional attachment

Year: 2025

Type: article

Study design: Observational Study

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/yc-04-2025-2510

Authors: Duy Ha Nguyen, Long Cuu Hoang

Institution: University of Economics Ho Chi Minh City

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: Đại học Kinh tế Thành phố Hồ Chí Minh

Award: G4075616087

OpenAlex ID: W4415696527

FWCI: 23.35

Cites: 52

Cited by: 13

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