Work

Breaking the clock: rethinking time-scarcity promotions for Gen Z online consumers

Year: 2025

Type: article

Study design: Observational Study

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/yc-01-2025-2379

Authors: Ana Brochado, Anastasiia Shynkarenko

Institutions: Iscte – Instituto Universitário de Lisboa, Universidade Aberta, Centro de Estudos sobre a Mudança Socioeconómica e o Território

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415696530

FWCI: 1.809

Cites: 40

Cited by: 1

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