Work

Willingness to share, comment, like: mediating role of influencer credibility and parasocial relationship in gratifying Generation Z follower needs

Year: 2025

Type: article

Study design: Observational Study

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/yc-01-2025-2385

Authors: Yin Gui, Lin Huang

Institutions: Kobe University, Otemae University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: Japan Science and Technology Agency

OpenAlex ID: W4415696706

FWCI: 11.06

Cites: 82

Cited by: 6

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