Work

Defined by gender? The impact of gendered clothing labels on Gen Z men consumers’ clothing choices

Year: 2025

Type: article

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/yc-10-2024-2265

Authors: Gargi Bhaduri, Phoebe Carlton

Institution: Kent State University

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W4415696776

FWCI: 1.841

Cites: 23

Cited by: 1

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