Enhancing Consumers' Willingness to Pay for Energy‐Efficient Appliances: The Roles of Perceived Value, Trust, and Green Self‐Identity
Year: 2025
Type: article
Study design: Observational Study
DOI: 10.1002/bse.70445
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4416970495
