Year: 2025
Type: article
Abstract: The research examines consumer behavior patterns with regard to major FMCGs in the Indian market, covering factors influencing purchasing decisions and brand preference, and its links with socio-economic variables. It aims to bring insights for marketers and business firms in strategies related to FMCG products in India. It seeks to update information on consumer behavior relating to major FMCG products marketed in the Indian market, focusing on factors affecting purchase decisions, brand preference, and loyalty. By using both primary and secondary data, the study showcases how price sensitivity, quality perception, promotional activities, and demographic characteristics shape buying behavior. The findings provide insights for FMCG companies to improve their marketing strategies and cater effectively to diverse consumer needs across urban and rural markets.
Authors: Yadla Vamsi, S C V Hanuman, Dr. Archana Nag
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4417216708
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