Work

Dopamine, the master reward neurotransmitter: research propositions for advancing consumer neuroscience and neuromarketing research

Year: 2025

Type: article

Source: Journal of Contemporary Marketing Science

DOI: 10.1108/jcmars-12-2024-0049

Author: Robert D. Evans, Jr.

Institution: Murray State University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4417422276

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Cites: 40

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