Work

Customer Brand Engagement on Online Social Media Platforms: A Conceptual Model and Empirical Analysis

Year: 2013

Type: article

Study design: Observational Study

Authors: Justina Malciute, Polymeros Chrysochou

Institution: Aarhus University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4771099

FWCI: 2.936

Cites: 17

Cited by: 22

Related to: 10