Work

Social Media Analytics: The Effectiveness of Promotional Events on Brand User Base in Social Media

Year: 2014

Type: article

Source: Journal of the Association for Information Systems

Authors: Panagiotis Adamopoulos, Vilma Todri

Institution: New York University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W49750660

FWCI: 3.962

Cites: 27

Cited by: 11

Related to: 10