Work

Effect of social commerce factors on user purchase behavior: An empirical investigation from renren.com

Year: 2015

Type: article

Study design: Observational Study

Source: International Journal of Information Management

DOI: 10.1016/j.ijinfomgt.2015.04.011

Authors: Yan Bai, Zhong Yao, Yi-Fan Dou

Institution: Beihang University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Awards: 社会化商务中的消费者行为和定价策略研究, 大型复杂产品研制过程运作管理研究, 考虑社交网络影响的信息产品定价策略研究

OpenAlex ID: W563329444

FWCI: 27.75

Cites: 68

Cited by: 304

Related to: 9