Work

Why Are Users of Social Media Inclined to Word-of-Mouth?

Year: 2013

Type: conference-paper

Study design: Observational Study

Source: IFIP advances in information and communication technology

DOI: 10.1007/978-3-642-37437-1_10

Authors: Patrick Mikalef, Adamantia Pateli, Michail Giannakos

Institutions: Ionian University, Norwegian University of Science and Technology

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W56977324

FWCI: 1.227

Cites: 35

Cited by: 20

Related to: 10