Work

Consumer behavior;: A cognitive orientation

Year: 1974

Type: book

Author: Rom J. Markin

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W570433924

FWCI: 10.1

Cites:

Cited by: 80

Related to: 10